LOS ANGELES / NEW YORK, June 1, 2017 – PactUS, an association of independent TV production companies formed in June 2015 to help its members improve their businesses, and the multi-platform video network-focused Global Online Video Association (GOVA) today announced a series of mutually beneficial new initiatives. They will include the formation later this year of a first-of-its-kind mini-market with select linear TV and digital buyers.
The new market is part of an ambitious agenda resulting from a recent meeting of the minds among 18 CEOs, chief digital officers and other leaders from across both industries. PactUS, GOVA and premier digital content transactional law firm, Ginsburg Daniels Kallis LLP, assembled the group of visionaries to provide the top independent TV and digital production companies with greater insight into each other’s businesses. Topics focused on issues surrounding branded content, emerging distribution platforms, alternative financing and rights retention.
In addition to the new market, the alliance partners have agreed to take multiple action steps stemming from issues raised at the meeting ncluding:
- Forming a closer relationship between the production communities, Google Creative Labs and the Facebook Creative Shop
- Establishing greater communication channels between the associations’ member companies
- Exploring emerging international licensing opportunities
- And improving understanding of evolving digital monetization rules and regulations
In February 2017, the associations and Ginsburg Daniels Kallis announced an alliance as part of a broad-based Digital Hub initiative from PactUS to offer new revenue streams, platforms and vast knowledge resources to its member companies.
“As a creative and democratized market, we need to be stronger and can do that as a group,” said PactUS President David Lyle. “Our primary goals in this area are to improve communication, pursue tax credits and other critical areas of mutual concern, which can only be accomplished collectively through an association like ours.”
Jon Taylor, Executive Director of the Global Online Video Association, whose member companies include Jukin Media, Machinima, Maker Studios, New Form Digital, MiTu and Whistle Sports, commented, “As the lines continue to blur between the linear programming and digital content worlds, our aim is to strengthen the overall production community by promoting growth and profitability, and this is a great first step.”
Ginsburg Daniels Kallis Partner Phil Daniels, who led the lengthy discussion with Lyle, added, “This expanding union of traditional and digital players offers enormous value to both communities, and we are excited about these new joint initiatives that lie ahead.”